Bar, Club, Lounge, and Pub are currently the favorite entertainment venues of young people with a series of consecutive venues popping up leading to fierce competition for the nightlife industry. Constantly transforming to create new products and services is essential for owners to attract customers through new experiences and become a trend setter.
Let's explore the beer vending machine with Dropfoods - a potential business model through the article below!
Beer vending machine
Outstanding beer vending machines on the market
Civic and Anheuser-Busch beer vending machines
The beer vending machine model first appeared in 2018 at Consensus - one of the largest blockchain conferences in the world. This is the result of a partnership between Civic - a blockchain identity solution provider and Anheuser-Busch - the largest brewer in the world.
To use the machine, users must provide their personally identifiable information including name, address, social security number or tax code, passport number, driver's license,... through the Civic application. After determining that the customer is 21 years old (the legal drinking age in the US), this application will interact with the QR code on the machine then the customer can buy beer at the vending machine.
All this process is done anonymously because Civic's system has verified the user's personal information. In particular, when using the Civic application, customers can secure their information through biometric security settings. In addition, Civic also establishes encryption of personal information, giving customers peace of mind because Civic will not be able to access personally identifiable information without their consent.
El Patron draft beer vending machine
By 2021, Craft Cartel Liquor - a leading Australian craft beer and wine distributor has launched El Patron - the world's first craft beer vending machine.
Large capacity with over 400 cans of beer from Australia's best craft breweries such as Jetty Road, Ballistic Beer Co., and Foghorn Brewing, El Patron can be said to be a great companion for Australian craft beer lovers after stressful working hours.
With a 10,000 USD membership fee per year, customers will enjoy ancillary services including tastings and private tours at some local breweries, access to exceptional customer support service level of Craft Cartel, 10 welcome packages with a total value of 2,000 USD,...
The potential of beer vending machines
Beer vending machines with custom mode give business owners flexibility in providing beer in bottles or cans to customers. Besides, they can also sell other alcoholic beverages such as wine and cocktails.
With beer vending machines, businesses can not only reduce staff costs but also help bartenders focus on creating new drink recipes and improving presentation techniques in order to bring new experiences to customers.
Besides, this machine is also a useful means of brand promotion for business establishments by pasting the company's images and logos on the body of the machine in combination with playing videos about the establishment and best-selling dishes to increase the brand awareness for customers.
Additionally, with strict operating methods, beer vending machines also help operators install machines in public areas while ensuring the provision of alcoholic beverages to users in the allowed age.
Along with the trend of using automation products in combination with contactless payment methods of consumers during Covid pandemic, it can be seen that beer vending machines are a potential business solution. Owners can use this model to meet the needs of customers as well as create an advantage for themselves in the face of fierce competition from rivals.
Reference:
“First Ever Anonymous Age Verifying Beer Vending Machine in partnership with Anheuser-Busch InBev.” Civic, 2018, https://www.civic.com/blog/first-ever-anonymous-age-verifying-beer-vending-machine-in-partnership-with-anheuser-busch-inbev/. Accessed 12 05 2018.
Nash, Brad. “Australia's first craft beer vending machine subscription is big news for your Friday drinks.” go.com.au, 2021, https://www.gq.com.au/lifestyle/food-wine/australias-first-craft-beer-vending-machine-subscription-is-big-news-for-your-friday-drinks/image-gallery/557d38ccd9ff72e0e95c6614855e137c. Accessed 14 04 2021.
